The B-Roll

Behind the Shots
Beyond the Stories

The Brothers Costa

An Oral History of Love, Resilience, and Purpose It was a genuine delight for Zulakis Creative to spend time with Gerard Costa, PhD., and Father Gabriel Costa, PhD. This project unfolded in an atmosphere of deep respect, affection, and trust, shaped by our admiration for two distinguished men whose generosity of spirit guided our conversation. Our 4-hour interview was marked by care and mutual regard, allowing their stories to emerge with honesty, grace, and an unmistakable l

Jim Zulakis

Dec 18, 20252 min read

Boring B-Roll? Creative Angles Bring Stories to Life

B-roll is the unsung hero of video storytelling. It’s the supplemental footage that fills in the gaps, sets the tone, and connects the dots between main scenes. Think of it as the glue that holds your story together. Done well, b-roll isn’t just filler—it’s the layer of visual texture that keeps viewers engaged.

Oral History Videos

Jim Zulakis

Sep 11, 20253 min read

Smiling woman in beige blazer holding a microphone interviews a man in an office with bookshelves. A camera is set up nearby.

Video Interviews 101: Essential Skills and Rules for Getting the Best Responses

Conducting video interviews can be a game-changer for gathering insights, stories, and opinions. However, to ensure you get the most valuable responses, it's crucial to develop certain skills and follow specific rules. This guide offers practical advice to help you ask the right questions and avoid common mistakes during your video interviews.

Oral History Videos

Jim Zulakis

Aug 20, 20253 min read

Capturing Great Aunt Maggie's story in her living room.

Capture the Legacy: Why Now Is the Time to Record Grandma, Grandpa—or Great Aunt Maggie’s—Story

We all have that one story Grandma tells just right—the one about her childhood in the old neighborhood, her first job, or how she met the love of her life. Or maybe it’s Grandpa’s quiet wisdom, revealed in a favorite saying or a simple shared moment. And let’s not forget Great Aunt Maggie—keeper of the family secrets, sass, and stories no one else remembers (or dares to tell). Let us help you capture the legacy.

Jim Zulakis

Jun 26, 20251 min read

A lone tree stands against a bright blue sky, perfectly aligning with the rule of thirds in this serene landscape photograph.

How to Master the Rule of Thirds for Stunning Visuals and When to Break the Rules

The rule of thirds is a powerful tool in photography and videography that can transform your images and videos. Whether you're just starting in videography or you're a skilled photographer, mastering the rule of thirds can greatly improve your visual storytelling and composition. By using this simple technique, you can grab your audience's attention and maintain their engagement.

Oral History Videos

Jim Zulakis

May 9, 20253 min read

Still image from a Richard Lerner Photography "Glass Reflections" sculpture series – red, blue and orange photographic curved glass sculpture mounted on stone base.

Unveiling Glass Reflections A New Collaboration with Richard Lerner Photography

We invite you to explore the "Glass Reflections" series by Richard Lerner Photography through subtle and evocative video that presents a detailed look at these artistic creations. Each frame highlights the dedication poured into each sculptural creation.

Branding

Jim Zulakis

Apr 21, 20252 min read