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The B-Roll
Behind the Shots
Beyond the Stories
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Boring B-Roll? Creative Angles Bring Stories to Life
B-roll is the unsung hero of video storytelling. It’s the supplemental footage that fills in the gaps, sets the tone, and connects the dots between main scenes. Think of it as the glue that holds your story together. Done well, b-roll isn’t just filler—it’s the layer of visual texture that keeps viewers engaged.

Jim Zulakis
Sep 113 min read
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How to Master the Rule of Thirds for Stunning Visuals and When to Break the Rules
The rule of thirds is a powerful tool in photography and videography that can transform your images and videos. Whether you're just starting in videography or you're a skilled photographer, mastering the rule of thirds can greatly improve your visual storytelling and composition. By using this simple technique, you can grab your audience's attention and maintain their engagement.

Jim Zulakis
May 93 min read
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