B-roll is the unsung hero of video storytelling. It’s the supplemental footage that fills in the gaps, sets the tone, and connects the dots between main scenes. Think of it as the glue that holds your story together. Done well, b-roll isn’t just filler—it’s the layer of visual texture that keeps viewers engaged.

Conducting video interviews can be a game-changer for gathering insights, stories, and opinions. However, to ensure you get the most valuable responses, it's crucial to develop certain skills and follow specific rules. This guide offers practical advice to help you ask the right questions and avoid common mistakes during your video interviews.